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Via
The Independent:
A new report claims that Facebook secretly installs tracking cookies
on users’ computers, allowing them to follow users around the internet
even after they’ve left the website, deleted their account and requested
to be no longer followed.
Academic researchers said that the report showed that the company was
breaking European law with its tracking policies. The law requires that
users are told if their computers are receiving cookies except for
specific circumstances.
Facebook’s tracking — which it does so
that it can tailor advertising — involves putting cookies or small
pieces of software on users’ computers, so that they can then be
followed around the internet. Such technology is used by almost every
website, but European law requires that users are told if they are being
given cookies or being tracked. Companies don’t have to tell users if
the cookies are required to connect to a service or if they are needed
to give the user information that they have specifically requested.
But
Facebook’s tracking policy allows it to track users if they have simply
been to a page on the company’s domain, even if they weren’t logged in.
That includes pages for brands or events, which users can see whether
or not they have an account.
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