Via Mediaite:
Admiral Robert Papp, the U.S. special envoy to the Arctic, revealed at a conference in Norway this week he talked to Disney about using the characters from Frozen to teach kids about the Arctic climate and issues related to climate change.
Papp recalled seeing hundreds of children watching Frozen and how he was given the suggestion of how the government “might employ Disney to come up with some public service announcements… to tell the story of the Arctic” to kids.
And so Papp spoke with an executive at Disney about this very idea. The Disney exec had a very “perplexed” reaction and apparently told Papp they’re in the business of “optimism and happy endings.”
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