Via Politico:
The political arm of Planned Parenthood is preparing to launch its largest campaign offensive ever, targeting more than a dozen states and some of the cycle’s top Senate and gubernatorial races to raise the alarm about the stakes of the 2014 midterm elections for women’s health care and abortion rights.
The cost of the midterm campaign is expected to cross the $18 million mark, including $2.4 million the group spent in 2013 for Virginia’s off-year governor’s race, officials with the group said. That investment would make the Planned Parenthood Action Fund and Planned Parenthood Votes — the national federation’s political entities — two of the heaviest outside spenders on the Democratic side, and certainly among the top independent expenditure campaigns focused on reaching women.
With Democrats increasingly reliant on their yawning advantage with women voters in recent years — and state and national Republicans repeatedly taking aim at Planned Parenthood as a prominent abortion services provider — the group has rapidly become a vital part of the roundtable of left-of-center groups plotting the Democratic coalition’s electoral strategy.
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