Finally, a man aisle at the grocery store

It's about time men stopped being subjected to horrible discrimination at the grocery store... /sarc

Sometime last year, Procter & Gamble Co. was throwing around some crazy ideas of creating a grocery aisle specifically for men, apparently a brand new breed of consumers walking around grocery stores.

The idea was to give the lonely male lost in a supermarket a fun shopping experience, putting everything a man's man would need in one place. And New York City's Westside Market has gone and done just that.

Called "The Man Aisle," the space stocks stereotypically male items like beer, cereal, soda, beef jerky, hot sauces, barbecue sauces, condoms, and oh, Chock Full o'Nuts coffee.

"People rarely cater to men in the supermarket," COO Ian Joskowitz told us over the phone. "So I thought let’s do something fun, get people talking, something guys would like. So we started discussion, and it’s funny because most of us came up with a very similar list."

This was, of course, spawned by a recent ESPN study showing that 31 percent of grocery shoppers are now men, in comparison to the 14 percent in 1985.