There is nothing like having your Chief of Staff do some arm-twisting at the top when you want some free prime time network air time.
From the Washington Post:
In the days before President Obama's last news conference, as the networks weighed whether to give up a chunk of their precious prime time, Rahm Emanuel went straight to the top.ours. The news divisions also have mixed feelings about whether they are being used. (accent is mine)"
Rather than calling ABC, the White House chief of staff phoned Bob Iger, chief executive of parent company Disney. Instead of contacting NBC, Emanuel went to Jeffrey Immelt, the chief executive of General Electric. He also spoke with Les Moonves, the chief executive of CBS, the company spun off from Viacom.
Whether this amounted to undue pressure or plain old Chicago arm-twisting, Emanuel got results: the fourth hour of lucrative network time for his boss in six months. But network executives have been privately complaining to White House officials that they cannot afford to keep airing these sessions in the current economic downturn.
The networks "absolutely" feel pressured, says Paul Friedman, CBS's senior vice president: "It's an enormous financial cost when the president replaces one of those prime-time h
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