The campaign by the left to get advertisers to pull ads from the Glenn Beck Show is starting to work.
From MarketWatch:
Among the advertisers to pull spots from the popular cable talk show are Geico, owned by Warren Buffett’s Berkshire Hathaway; Procter & Gamble; Sargento Cheese; and Progressive Insurance, according to the companies and Color of Change, one group that is organizing a campaign against the program.
Geico didn’t respond to a request for comment but sent Color of Change an email saying it had “instructed its ad-buying service to redistribute its inventory of rotational spots on [Fox] to their other network programs, exclusive of the Glenn Beck program.”.
Privately held Sargento told its media buyer not to put any of its ads in Beck’s show, said a spokeswoman…
“We place advertising on a variety of programming with the goal of reaching a broad range of insurance consumers who might be interested in our products,” said a spokeswoman for Progressive. “We also seek to avoid advertising on programming that our customers or potential customers may find extremely offensive.”…
For its part, Fox News said through a spokeswoman that while some advertisers have “removed their spots from Beck,” they have just shifted to “other programs on the network, so there has been no revenue lost.”
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